Content is still king

There's a saying on the Internet that "content is king." What that means is that it doesn't matter how well optimized your web site or blog is, how many links it has to it, or anything else. If you have no original content, then you have nothing that anyone is interested in reading.

Many years ago (more than I care to admit), I used to read a magazine called StarLog. At that time, one of my favorite regular columns was written by David Gerrold, a noted science fiction author. He wrote about writing, and how to write, and why to write. He shared the anecdote of when a young, would-be writer was sharing the outline of his first novel, only to have David Gerrold interrupt him and ask, 'What are you trying to say?'

That's the first thing that you need to ask yourself -- what are you trying to say? Do you have experience that you want to share? Are you an expert in some field? Do you have a collection of funny stories that you want to share with the world?

What are you trying to say?