The value of images

Think about your web page (think individual pages, not the web site as a whole) as a page from a magazine. Would you like to read an entire page of plain text? Probably not -- that's part of why magazines include photographs, diagrams, illustrations, etc. to break up the monotony of the page. You need to consider doing the same.

Not only does this break up the page, it can add actual value to the page - for example, on my clown-ministry.com site, something I do for everything that I review is a picture of the book, DVD, album, etc. Not only does it break up the monotony of the typed page, it helps people to see what the review is about -- and the old saying that "a picture is worth a thousand words" is doubly true on the web.

And there's some additional benefits to having images on your web site for SEO -- but we'll talk more about that next time.